ICON REAL ESTATE UNVEILS DESIGN OF MAHLER 1
A new approach to sustainable office architecture
Amsterdam, 12 June 2024 – During Provada, the largest retail estate fair in the Netherlands, Icon Real Estate, part of Victory Group, revealed the design of Mahler 1, a new multifunctional building located on Gustav Mahlerplein on the Zuidas in Amsterdam; an unparalleled location just steps away from the Zuidas station, and future international transport hub. Construction of Mahler 1 is set to begin in early 2025, with completion expected in the second half of 2027. It is the first development to be unveiled by Icon Real Estate at the former ABN AMRO headquarters.
Icon Real Estate prides itself in creating environments that combine various uses and amenities, as shown in the Atrium completed in 2018, situated just on the other side of the Zuidas station. Mahler 1 takes this to the next level, integrating sustainability, humancentred design and incorporating nature. At Mahler 1 the building itself is intended to be a habitat, aiming to create a space that benefits its users, local residents and the environment around it.
Mahler 1 incorporates natural design principles in its c. 25,000 sqm GFA and public space spread across 15 stories. The architecture features organic shapes and scalloped façades, creating terraced areas with unique planting, watered using stored rainwater. The façade has the subtle shades and textures of tree bark, and columns in the plinth mimic the shapes of a forest, providing nesting places for birds as well as homes for pollinators and plants that contribute to local biodiversity.
Inside, Mahler 1 redefines modern office spaces and blends and sustainable design with the pinnacle of comfort and style. High ceilings are combined with a hybrid timber frame. The building is designed to withstand future conditions rather than past conditions; the design includes flexible spaces that can adapt to future needs. Paris proof technological innovation co-exists with elegant and luxurious materials. Outdoor elements are brought inside through 18 generously sized terraces and hanging gardens, with access routes designed to feel natural and fluid. This is a truly iconic building in the Zuidas.
+ Download announcement